To kick off 2018 Vans have teamed up with Girls Skate India for their 2018 This is Off the Wall campaign, with Vans rider Lizzie Armanto heading to India to meet up with scene mainstay Atita Verghese and skate with some of the locals. Check out the pertinent video, alongside a press release from Vans detailing the campaign further and a bunch of photos from the trip.
Following on from this part of the campaign, on International Women’s Day (March 8th) Vans will be hosting various women focused skate events across the globe including a Girls Skate Session at our own House of Vans London.
Vans, the original action sports brand and icon of creative expression, revealed the next chapter of its global brand campaign, This Is Off The Wall, with “Girls Skate India”. First launched in 2017, This Is Off The Wall showcased the essence of “Off The Wall” through a diverse set of stories, shining light on the various forms of creativity Vans has always supported. This year, Vans is taking a closer look at creative communities around the world through a comprehensive campaign of video content and activation platforms that uplift Vans’ pillars of action sports, art, music and street culture, inviting everyone to participate.”
“We wanted to tell stories about the communities that grow around creative endeavors, whether it’s skateboarding, art, or music, these activities connect people with one another,” said Jamie Reilly, Vans Vice President of Global Creative. “Vans has been engaging with creatives around the world for more than 50 years. Whether it’s making the first shoes for skateboarders, building skateparks, hosting concerts, or putting on art shows, we love how creativity brings individuals together where they can learn from and inspire each other.”
